除痘王市场推广营销策划书

1力康力康—除痘王除痘王市场销售策划书市场销售策划书2目录前言前言······················································3一、营销环境状况、营销环境状况············································41．市场环境．市场环境················································42．市场前景．市场前景················································43．目标消费群体．目标消费群体············································5二、市场机会与问题分析、市场机会与问题分析·······································61．产品特．产品特点优劣势分析点优劣势分析·····································62．问题及解决措施．问题及解决措施·········································7三、三、营销目标营销目标·················································7四、营销宗旨四、营销宗旨·················································8五．广告宣传五．广告宣传·················································83前言随着经济的发展和生活质量的不断提高，中国青春痘患者的祛痘意识逐年提高。中国皮肤病协会、中国青少年联合会联合调查结果显示——我国青春痘的发病率呈逐年上升趋势，80％以上的青年人不同程度的遇到过青春痘问题。病情较严重青春痘发病率占青年人的1／3以上。2005年，广州、深圳两城市单药品零售市场的祛痘类产品销售额就高达7495万元，如果加上商超、化妆品店、美容院等渠道市场，销售总量将轻松超亿。以此类推，预计整个广东省祛痘市场容量将达到1.5-2亿之间。根据发达的广东省2005年的业绩可以想象现在的全国市场，很显然潜力是不容忽视的。本次能与力康保健合作，销售“除痘王”产品，我们深感荣幸，在产品质量和销售渠道畅通