论如何开展e-mail营销

论如何开展如何开展e-mail营销营销摘要化妆品连锁店在全球范围内迅速发展。极度繁荣而又十分危险。视野决定成败，刚刚在产业链上获得话语权的专营店主们，未来五年将面临残酷的洗牌。在这场变革中，如何始终保持清醒的认识，了解所处的市场环境，准确判断出自己的坐标、抓住机遇，实现飞跃，成为当前化妆品主营店的首要课题。21世纪，e-mail营销逐渐被企业所重视，如何运用得当是成功开展e-mail营销的关键。本文以自己的实习单位鸿山店百分女人化妆品连锁店为例，浅析如何开展e-mail营销，并提出连锁店目前发展现状，以使连锁店在当地更具有竞争力。关键词：关键词：化妆品连锁店机遇竞争力AbstractCosmeticschainintheglobalscoperapiddevelopment.Thegreatprosperityandisverydangerous.Viewdecidessuccessorfailure,justinchainsgetdiscoursepoweroftheshopkeepers,specializinginthenextfiveyearswillfacecruelshuffle.Inthisreform,howtoalwayskeepclearunderstanding,understandingbyitsmarketenvironment,accuratejudgmentouttheirowncoordinates,seizetheopportunity,realizingleap,becomethemainstorethefirsttopicofcosmetics.Inthe21stcentury,E-mailmarketinggraduallybyenterprisestohowtoapplyproperissuccessfulconductE-mailmarketingisthekey.Basedontheirinternshipunitshonmountainshoppercentagewomancosmeticschainasanexample,analyzeshowtocarryoutE-mailmarketing,andputsforwardthepresentdevelopmentsituation,withchainstoresin