百雀羚市场营销调研计划书(终极版)

1目录目录第一部分第一部分简介„„„„„„„„„„„„„简介„„„„„„„„„„„„„0303第二部分第二部分市场营销状况分析及指导思想市场营销状况分析及指导思想······0404一、一、市场营销状况分析·················市场营销状况分析·················0404二、二、调研的指导思想···················调研的指导思想···················0505第三部分第三部分调研目标与计划制定·············调研目标与计划制定·············0505一、一、调研目标························调研目标························0505二、二、调研计划的制定··················调研计划的制定··················0606第四部分第四部分调研情况的具体落实·············调研情况的具体落实·············0707一、一、计划实施的时间和步骤·······计划实施的时间和步骤·················0707一、一、第五部分第五部分调研总结·······················调研总结·······················0808一、一、概要····························概要····························0808二、二、正文（数据分析）·················正文（数据分析）·················0808三、三、总结和建议总结和建议············································09092附录一附录一百雀羚化妆品针对大学生问卷调查··百雀羚化妆品针对大学生问卷调查··12第一部分第一部分简介简介“百雀羚”是上海百雀羚日用化学有限公司（英文缩写：SPDC）旗下品牌，2008年曾荣获“中国驰名商标”称号此前“百雀羚”已连续两次荣获“上海市著名商标”。上海百雀羚日用化学有限公司是一家集研究、开发、生产、销售服务为一体的具有七十多年历史的化妆品专业生产企业。公司拥有知名品牌如：百雀羚、凤凰、小百羚、Disney，主要生产的大类产品有：护肤用品、洗护发用品、个人清洁用品、花露水和美