佳丽日用化妆品整合营销策划

1广州市佳丽日用化妆品有限公司广州市佳丽日用化妆品有限公司护理系列产品整合营销策划方案护理系列产品整合营销策划方案2目录一、公司概况历史背景·······················································3获奖荣誉·······················································3企业文化·······················································4二、市场分析外部环境分析·················································5内部环境分析·················································6SWOT分析······················································6三、细分市场目标市场·······················································7市场定位·······················································8四、营销策略产品策略·······················································9定价策略·······················································10渠道策略·······················································10促销策略·······················································113一、公司概况一、公司概况（一）历史背景广州市佳丽日用化妆品有限公司是广东省级先进企业，其属下佳丽（穗港）日用化妆品厂是一间中外合作企业，多次被外商投资先进企业。产品远销四十多个国家，多次荣获国内外质量金奖，享有盛誉。佳丽公司拥有20多年化妆品研发及生产经验，拥有现代化的生产设备和厂房，拥有专业的研发人才、先进的生产工艺和完善的质量管理体系，成功引进、开发了十余个系列、百余种产品，能满足国内外不同