区域经理培训

区域经理培训区域经理培训目录序·································································杜建君（1）前言怎样做一个成功的区域经理？··········································（4）角色篇第一章一个重要的角色·····················································（3）第一节崛起一个中坚阶层·················································（3）一.区域市场催生区域机构···············································（3）1．重视区域市场／2.设置区域销售机构二.一个阶层的产生····················································（6）三．肯定与荣誉························································（8）四．不菲的身价························································（8）五．价值创造高薪······················································（9）第二节在企业中的角色···················································（9）真人感言投入地感受一次－一一个区域经理的职业体验一.区域经理的职能和角色··············································(13)1.区域分支机构的职能／2.区域经理的岗位职能二．区域工作要点······················································（15）1．经营分支机构／2.把好财务做好公关／3.核心：销售管理／4.人力资源管理／5．日常经营管理案例：科龙的分公司管理第二章强者的生存方式·····················································(25)第一节追求职业生涯的成功····